Value selling software
Value selling software for a case the whole committee can read.
Serre does three things: it develops the value hypothesis your rep tests in discovery, it generates the case from what the buyer confirms, and it produces the deliverables your buyer actually circulates.
From hypothesis to a reviewable case
The context, the inputs,
and the reasoning between them.
Keep the reasoning behind the claim.
Source evidence, reviewable proposals, and a person’s approval.
Existing material
Library proposal review
Reduce time spent preparing invoices
Applies where the team manually assembles billing information before review.
A person decides what enters the library.
Animated reconstruction of verified Serre workflows, with fictional example data.
Stop talking features. Start with what the buyer is trying to change.
Serre develops account, persona and solution context into a value hypothesis: which workflow, whose problem, what it plausibly moves, and the conditions that have to hold for it to land.
Research supplies the hypothesis. Your rep supplies the confirmation. Each input a buyer confirms is recorded as confirmed, and each one still estimated says so.
The case is assembled, not written.
Deterministic code owns the arithmetic, the inclusion rules and the lineage. Approved claims and drivers come from the library; this buyer’s numbers come from discovery. Narrative describes the result and never produces it.
Open any figure and read the derivation: the driver, its inputs, and where each input came from.
What your buyer actually receives.
One case, several ways out of the product. Same claims, same lineage, same totals — and once you send it, the version they hold is frozen.
Executive-style summary on A4: a dark cover with the annual benefit as the hero figure, then the narrative, the drivers, and an assumptions appendix carrying each input’s source.
The case, in a form another system can read.
Copy the whole case — metrics, executive summary, drivers, every input and its source — in three shapes. All three come from the frozen calculation, never today’s library, so what you paste is what your buyer was shown.
See it on one of your own deals.
Bring a live opportunity and we will run discovery, generate the case, and hand you the deliverables in the same call.