For product marketing
Your claims, with the evidence still attached.
Connect what your solution does to the conditions where it creates value. Keep the reasoning your team approves available where the deal happens.
Make the claim useful in a specific buyer’s world.
A claim needs conditions and evidence. Guided Discovery gives the rep context to test it with the buyer; the case makes the assumptions visible.
When this is worth exploring.
You approve solution claims and evidence that reps use repeatedly. Product marketing is usually a champion alongside a revenue owner. If your claims are still untested, repeat opportunities are scarce, or there is no approval owner, start with the material and evidence first.