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Meet Val, your value-engineering copilot

On this page

Val is the AI copilot built into Serre. Wherever you see the Val button, click it (or press ⌘J / Ctrl+J) to open a chat panel beside the page. Describe what you want in plain language and Val drafts it or makes the change — a value driver, a formula change, a profile edit — and tells you what it did. The page stays usable while the panel is open.

Where Val shows up#

  • Company profile — "change HQ to Austin", "add a highlight about our SOC 2 certification". Val makes the edit and tells you; removing a solution asks you first.
  • Driver Studio — Val's home turf. Describe a benefit in plain English and Val drafts the whole driver: name, inputs, formula, example values. Or refine an existing one: "make the example values more conservative", "add a ramp-up factor for year one". Nothing in the Studio saves until you do.
  • Setup — Val drafts your company profile, value claims, and drivers as you onboard.
  • Solutions — "Build it with Val" drafts a new solution from a short interview.
  • Business cases — on Calculate, click "Ask Val about these numbers". The Val Review step pressure-tests your finished case: red flags, suggestions, and passed checks, plus a verdict on how the case will land.
  • Integrity — click "Send to Val" on a finding and Val proposes the fix for you to approve.
  • Models (Beta) — Val builds the model with you in chat.

The rules Val plays by#

Three things are true everywhere Val appears:

  1. You stay in control. In the Driver Studio, nothing saves until you do. Elsewhere, Val tells you what it changed and asks you to confirm anything risky, like removing a solution.
  2. Val never touches your results. The numbers in a business case come from your formulas and inputs — real math you can read. Val drafts formulas and writes narrative; it does not generate or adjust calculated figures.
  3. Val remembers the conversation. Follow-ups like "actually, make that quarterly instead" work — you don't have to restate context every message.

What Val costs#

Val's drafting runs on AI credits, your plan's pooled allowance. Buttons that use them carry a sparkle icon; hover one to see what it costs — for example "Uses 1 AI credit". In a Val chat, each message you send uses AI credits. Saving your work is always free; only the AI drafting is metered. See Manage your team and plan for how the allowance works.

Documentation

Browse documentation or search for a topic

Selected: Set up your company profile

Get startedSet up your company profile

Your company profile is the foundation everything else builds on — solutions, drivers, and business cases all inherit context from it. This guide shows you how to cr…

Get startedManage your solutions

Solutions are the products you sell. Keeping them well-described pays off everywhere downstream: value drivers map to them, and business cases group benefits under t…

Get startedMeet Val, your value-engineering copilot

Val is the AI copilot built into Serre. Wherever you see the Val button, click it (or press ⌘J / Ctrl+J) to open a chat panel beside the page. Describe what you want…

Build and share a caseCreate an account

An account is a company you sell to: a prospect or an existing customer. Get the profile right and every business case for that account starts from solid ground. Thi…

Build and share a caseBuild a value driver

This guide walks you through the Driver Studio — one editor for creating and refining the formulas that power your business cases. New here? Read What is a value dri…

Build and share a caseBuild a business case

When you finish, you'll have a calculated, reviewed business case for one account, ready to export or share. The case walks you through eight steps, shown across the…

Build and share a caseExport and share a business case

When you finish this guide, your buyer has the case in hand — as a document, a private link, or both — and you're ready for the conversation. Everything happens in t…

Understand the foundationsWhat is a value driver?

A value driver is a single, measurable way your product creates value for a buyer — for example "Reduced Manual Billing Time" or "Lower Infrastructure Spend". It's t…

Understand the foundationsWhat is a business case?

A business case is the deliverable Serre exists to produce: a quantified, defensible answer to the question every buyer eventually asks — "what is this actually wort…

Understand the foundationsHow Serre calculates ROI

Every number in a Serre business case comes from transparent math you can read — formulas with inputs you control. The AI helps you draft formulas, suggest inputs, a…

Workspace and supportManage your team and plan

Everything account-related lives under Settings: your profile, your teammates, and your plan's allowances. Your profile Settings opens as its own screen, with "Back …

Workspace and supportCommon questions

Quick answers to the issues and questions we hear most. Each entry: what you're seeing, why, and what to do. Account & sign-in I can't sign in. Check for typos first…

ReferenceSerre Connect tool reference

Every tool your assistant can use once it is connected to Serre, with the exact arguments each one takes. This page is generated from the connection itself, so it al…