Serre Research

Whitepaper · 14 pages

The Structured Value Intelligence Playbook.

Enterprise B2B buying groups now run to as many as 16 people across four functions, each with veto power. This report lays out Structured Value Intelligence — the framework for building a business case as an engineered argument, not a sales document.

Serre is the value-case platform built on Structured Value Intelligence (SVI) — turning business-case building from an improvised spreadsheet exercise into a structured, auditable, self-improving system any rep can run.

  • Portable Logic vs Portable Signals — what carries between deals, and what only the rep knows
  • The three phases and six components of Structured Value Intelligence
  • The four-level maturity curve — figure out where you are
  • A defensible range in plain words: conservative, expected, upside
  • Level 2 vs Level 4 on the same deal — only one survives finance review
  • The learning loop that makes the thousandth case sharper than the first
5–16
People in a B2B buying group (Gartner, 2025)
5–8
Value drivers in a case a CFO will read (illustrative)
<30m
Time-to-case Level 4 is designed for (target, not measured)

Written for the people who install the practice. See how Serre fits revenue operations →